MUUS Journalhttps://muusmedia.com/journalField notes from MUUS, a creative agency in Austin and Los Angeles.en-us One day, one kit: how we covered the adidas WC26 away kit launchhttps://muusmedia.com/journal/one-day-one-kit-adidas-wc26-away-kit-launchhttps://muusmedia.com/journal/one-day-one-kit-adidas-wc26-away-kit-launchThu, 29 Oct 2026 15:00:00 GMTCulture momentsadidas set the date. We told the launch as one day in Los Angeles, from the afternoon to launch night: 365 campaign images and a film in hand the next day. 22 creators, one launch: how the Supernova run workedhttps://muusmedia.com/journal/22-creators-one-launch-adidas-supernovahttps://muusmedia.com/journal/22-creators-one-launch-adidas-supernovaThu, 29 Oct 2026 15:00:00 GMTResultsFor adidas and DICK'S, everyday runners filmed the Supernova on their own routes. The result: 22 creators, 58 films and 2.59M organic views. Billboards in three cities for the NBA Drafthttps://muusmedia.com/journal/nba-draft-billboards-three-cities-jd-sportshttps://muusmedia.com/journal/nba-draft-billboards-three-cities-jd-sportsThu, 29 Oct 2026 15:00:00 GMTCulture momentsFor JD Sports in June 2025, the NBA Draft went out of home in New York, Dallas and Baltimore. How one idea becomes a board that holds in every city. Store openings from Aventura to Santa Monica: what we learnedhttps://muusmedia.com/journal/jd-sports-store-openings-aventura-to-santa-monicahttps://muusmedia.com/journal/jd-sports-store-openings-aventura-to-santa-monicaThu, 29 Oct 2026 15:00:00 GMTHow we workTwo years of store launches and activations for JD Sports, including the rebrand from Finish Line to JD Sports. What a good opening day needs. Three creator ads, 12.4M impressions: UGC as paid mediahttps://muusmedia.com/journal/three-creator-ads-bluechew-paid-mediahttps://muusmedia.com/journal/three-creator-ads-bluechew-paid-mediaThu, 29 Oct 2026 15:00:00 GMTResultsFor BlueChew we cast creators, made three ads and ran them as paid media on Meta. What founder led brands can take from it. Launch night in a red room: HYPERBOOST in Los Angeleshttps://muusmedia.com/journal/hyperboost-launch-night-red-room-los-angeleshttps://muusmedia.com/journal/hyperboost-launch-night-red-room-los-angelesThu, 29 Oct 2026 15:00:00 GMTField notesadidas and DICK'S launched HYPERBOOST in Los Angeles in March 2026. How we planned the coverage around a treadmill room, and what one night made. A new name on the door: launching JD Sports where Finish Line stoodhttps://muusmedia.com/journal/jd-sports-finish-line-rebrand-store-launchhttps://muusmedia.com/journal/jd-sports-finish-line-rebrand-store-launchThu, 29 Oct 2026 15:00:00 GMTField notesA rebrand is a launch that happens one door at a time. What JD's own plans asked for, and how we filmed the openings through the change. A putter ad made entirely in CGI: LA Golfhttps://muusmedia.com/journal/la-golf-putter-tv-ad-made-in-cgihttps://muusmedia.com/journal/la-golf-putter-tv-ad-made-in-cgiThu, 29 Oct 2026 15:00:00 GMTHow we workThe LA Golf putter TV ad, made in 2023 with no camera at all. How a product ad comes together in CGI: model, light, motion and finish. Building a brand room in Las Vegas: Feel the Unreal for JD Sportshttps://muusmedia.com/journal/feel-the-unreal-jd-sports-las-vegas-brand-roomhttps://muusmedia.com/journal/feel-the-unreal-jd-sports-las-vegas-brand-roomThu, 29 Oct 2026 15:00:00 GMTHow we workA three day build for JD Sports in Las Vegas, February 2024: pink smoke, a light tunnel, a tower screen and four cameras on the room. Shoot the hotel like a night out: the W Austin holiday sethttps://muusmedia.com/journal/w-austin-holiday-hotel-photographyhttps://muusmedia.com/journal/w-austin-holiday-hotel-photographyThu, 29 Oct 2026 15:00:00 GMTField notesOne afternoon, five spaces and a hotel dressed for the season. How we shot the W Austin holidays in our home city, graded by hand in true color. Game day in Knoxville: a three hour activation, cut the same nighthttps://muusmedia.com/journal/knoxville-game-day-activation-adidas-dickshttps://muusmedia.com/journal/knoxville-game-day-activation-adidas-dicksThu, 29 Oct 2026 15:00:00 GMTCulture momentsFor adidas and DICK'S House of Sport, the eve of the Tennessee home opener: a pep rally, fan customization and a vertical cut the same night. Rebranding MycoLove Farm: how we build a brand systemhttps://muusmedia.com/journal/rebranding-mycolove-farmhttps://muusmedia.com/journal/rebranding-mycolove-farmThu, 29 Oct 2026 15:00:00 GMTHow we workIn 2023 we rebranded MycoLove Farm. What a farm brand needs from a rebrand, and the four steps we use to build a system that holds.