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Capabilities 2027

Athletes, creators and moments that move brands.

Austin · Los Angeles

adidas WC26 · Lower Grand, Los Angeles · Shot

A freestyler lifted mid air in golden haze at the adidas WC26 Away Kit launch, Lower Grand, Los Angeles

I · Us

Our mission

Austin · Los Angeles

We put brands inside the moments people care about, with the athletes, artists and creators they follow.

A creative studio for brands in sport and culture.

Photoadidas WC26 Away Kit launch
PlaceLower Grand, Los Angeles

PL. 01/12 · Photograph MUUS for adidas · Los Angeles · March 2026

The numbers

Built on partnerships.

150M+Views across six creator campaigns
12.4MMeta impressions · three BlueChew ads
354Films for JD Sports since 2023
365Images for one adidas launch
10+Years with adidas

Creator platform dashboards, Meta and delivery records, 2023 to 2026

What we believe

Three beliefs, each proven by the work.

Clients

Brands we have made work for.

Also LA Golf, HOKA, Converse, Timberland, UGG, Ovrkast, Indiana University athletes, Fusalp, OKAPA, ChargerHelp, Upneeq, Saint Cloud Bourbon, Sake High! and Cereal Labs. Some work made with partner agencies.

II · Our work

The work, as delivered.

All 25 cases

Highlight · OKAPA · 2026

Larger than life

One product, built in 3D.

A 3D product film and a lifestyle campaign for OKAPA, graded so the two read as one brand.

RenderedThe 3D film
ShotThe lifestyle campaign

Open the case

Sheet · Product and 3D

Rendered · the 3D film
Shot · lifestyle
Shot · lifestyle

PL. 05/12 · Render MUUS for OKAPA · 2026TC 00:00:00:00

PL. 06/12 · Render MUUS

Charlie Becker for adidas and Indiana University Nick Marsh for adidas and Indiana University Fernando Mendoza for adidas, Super Bowl week Regis Prograis at WBC Fight Week

Talent · on camera with MUUS

Athletes and artists, on set with us.

adidas announced its Indiana University signings with our photographs. Charlie Becker · adidas × IU · 2026

Anthony EdwardsDiploDennis RodmanJIDBradley ChubbEzra FrechDuke DeuceJim Jones

PL. 07/12 · Photograph MUUS for adidas US Football · Bloomington, Indiana · 2026

Grow · creators

Creator partnerships, built to be measured.

Creator programs for adidas, JD Sports, BlueChew and ZBiotics.

150M+Views across six creator campaigns
12.4MBlueChew Meta impressions · three ads
2.13MAdicolor views · 2.3% engagement

Creator platform dashboards and Meta, 2024 to 2026

Make · on set

The locker room, the ring, the store floor.

We shoot from Los Angeles to Bloomington, Joshua Tree to the Texas Hill Country, from the studio in Austin and Los Angeles.

FilmPhotoLiveSocialCGI

WBC Fight Week, behind the scenes

PL. 08/12 · Film MUUS for WBC · 2022TC 00:00:00:00

The adidas Badge of Sport and Trefoil built at full scale against the Bay Bridge

In their words

“A level of creativity that I rarely see in my industry.”
JD Sports
“[MUUS] has been a fantastic creative partner on all of our projects.”
adidas
“We are big fans and will continue to grow with them.”
Saint Cloud Bourbon
“I can’t praise the attention to detail enough.”
Slauson & Co.
From client testimonials, 2023

PL. 09/12

The chrome pair, colossal, on a high snow plateau

III · The future

Where we are going.

Worlds built before the shoot is booked. Ideas scored before a budget is spent. One studio that makes the work, tests it and grows it, for the brands that move sport and culture.

World generatedPair rendered

PL. 10/12 · Render MUUS

The MUUS pair in mirror chrome on a salt flat at blue hour

Make · rendered live

One object, any world.

This is not a video. The pair is rendered in your browser as you watch, mirror chrome that takes the colour of wherever it stands. Drag to walk around it.

Rendered liveWorld built in code

Drag to walk around

PL. 11/12 · Render MUUS

The generated salt flat, before the pair The same salt flat with the chrome pair rendered and finished Finished · pair renderedGenerated world

Make · CGI and generated worlds

Drag the line.

On the right, the world as generated. On the left, the pair ray traced into it, with real light and real shadow. Every frame we make says what was shot, rendered or generated.

PL. 12/12 · Render MUUS

Think · AI before the shoot

Every idea is tested before we shoot.

  1. The briefGoal, audience and channels on one page.
  2. Ideas, scoredRoutes written, then scored with AI against the brief.
  3. Worlds and framesSets, worlds and shot lists built before the shoot is booked.
  4. Shot and finishedMade real, then cut for every screen and every partner.

IV · Together

Think. Make. Grow.

The strategy, the partnerships and the work, in one studio. Take one part or all three.

Think.

Strategy and creative direction before anything is made: the idea, the plan, the creators and the channels.

  • Brand and campaign strategy
  • Creative direction and treatments
  • Creator and channel strategy
  • Ideas scored and tested with AI before the shoot

Slauson & Co. Fund II: one film, cut for four platforms

See Slauson & Co.

Make.

Films, photography, CGI and live coverage, produced in house from the idea to the final frame.

  • Films and commercials
  • Campaign, product and portrait photography
  • CGI, 3D and generated worlds
  • Live moments and launch nights

adidas WC26 Away Kit: 365 campaign images for one global launch

See adidas WC26

Grow.

Creators, UGC and always on social that keep a brand in the feed between launches.

  • Creator programs and UGC
  • Always on social
  • Ad creative and testing
  • Monthly reporting from the platforms

150M+ views across six creator campaigns

See JD Sports

Three ways to partner.

01

Strategy sprint

A fixed sprint to find the idea and the plan: the brief, the creative route, the athletes, creators and moments to build on.

02

Projects

One launch, one film, one shoot. From the idea to the final frame and on to the feed.

03

Programs

Studio, Partner or Embedded: an always on partnership for creators, athletes and social, month after month.

Start here

From muse to market.

Pick a time for the MUUS Discovery Call, a 30 minute call with MUUS.

Bring the brief. We bring the athletes, creators and the moment.

Step 1 of 3

  1. 1Pick a day
  2. 2Pick a time
  3. 3Confirm on Google
MUUS Discovery Call30 minutes · Google Meet

The open times are on Google’s booking page.

Or open Google’s booking page