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Who we are
When the moment can’t move, brands call MUUS.
We build big ideas and large concepts. Then we take them live.
A creative agency with its own studio · Austin · Los Angeles
A decade of work. 10+ years with adidas, renewed every year.
Made by MUUS
THE PEOPLE WHO PITCH IT SHOOT IT.
, , , , , and . One team, start to finish.
the shoot · adidas World Cup 26 away kit, Los Angeles
In numbers
10+years with adidas, renewed every yearadidas29store openings in 20 citiesJD Sports · Store launches and the Finish Line to JD rebrand365campaign images, plus the launch filmadidas · World Cup 26 away kit launch2.59Morganic views (2,592,240)adidas x DICK'S · Supernova creator launch12.4MMeta impressions from three creator adsBlueChew · Creator ads
The work
Big brands. Big moments.
adidas
World Cup 26 away kit launch
1,000,000 views on @adidasoriginals
adidas x DICK'S
Supernova creator launch
2.59M organic views (2,592,240)
JD Sports
Store launches and the Finish Line to JD rebrand
29 store openings in 20 cities
BlueChew
Creator ads
12.4M Meta impressions from three creator ads
adidas x DICK'S
Summer of Soccer
2,755,617 organic views
adidas x DICK'S
HYPERBOOST launch
2 athlete films, plus the teaser, the reel and the stills
ZBiotics
Always on and CTV
177 always on films delivered in 2025
adidas x DICK'S
Women's World Cup creator box
10 studio stills of the box and the match ball on turf
GUESS
Eyewear films
14 films delivered
OKAPA
Launch campaign
6 films delivered
All the work
10 projects
adidas · 2026
World Cup 26 away kit launch
Service
Land the adidas World Cup 26 away kit reveal in Los Angeles in one night, and turn it into a whole campaign.
What we did
Campaign photography: an afternoon set, then the Lower Grand tunnels at night · Launch night coverage: live content and talent reels · The 30 second recap film · 365 finished campaign images
How we got it done
- One team shot the afternoon campaign set, then the launch night at the Lower Grand tunnels, Los Angeles, 19 March 2026.
- Live content and talent reels were captured through the night: 1,737 files captured on the night.
- The recap film was cut overnight and delivered the day after the launch.
The numbers
365campaign images, plus the launch film
1,000,000views on @adidasoriginals
Day afterthe 30 second recap film was delivered
adidas x DICK'S · 2024
Supernova creator launch
Service
Launch the Supernova Rise and Stride running shoe through everyday runners, each filmed on their own route.
What we did
The activation plan: seeding, briefs and shipping · Casting and briefs for 22 creators · 58 creator films · The campaign film, with a RED shoot on 12 March 2024
How we got it done
- We wrote the launch plan and cast 22 everyday runners for adidas and DICK'S.
- Each creator got a brief and filmed on their own route, February to April 2024.
- Our team shot on RED on 12 March 2024 for the campaign film (69 RED clips).
The numbers
22creators for one adidas running launch
58creator films
2.59Morganic views (2,592,240)
JD Sports · 2023
Store launches and the Finish Line to JD rebrand
Service
Make every new JD Sports door feel like a launch as Finish Line became JD, city after city.
What we did
Opening day coverage at 29 stores · Vertical films for JD's channels · Store photography · Grand opening films, from Aventura to Chestnut Street
How we got it done
- One team covered the openings as they happened, from Aventura on 17 June 2023 to the Chestnut Street grand opening in Philadelphia on 23 November 2024.
- On each day the content team was in store before doors opened (Aventura run of show: content capture at 9:00 AM).
- Films went to JD's channels, timed to JD's rebrand plan, which introduced the JD name 45 days before each changeover.
The numbers
29store openings in 20 cities
354films for JD Sports since 2023
BlueChew · 2025 to 2026
Creator ads
Service
Make paid ads that sound like a creator talking, and give them real reach on Meta.
What we did
Scripts written by our team · Creator casting · Creator ads filmed at home and cut for the feed · Three ads that carried the paid run on Meta
How we got it done
- Our team wrote the scripts and cast the creators.
- Creators filmed at home; we cut each ad for the Meta feed.
- The ads ran as paid media from 18 November 2025 to 15 February 2026; three carried the run.
The numbers
3creator ads
12.4MMeta impressions from three creator ads
19films delivered
adidas x DICK'S · 2024
Summer of Soccer
Service
Make Copa America feel local: real fans and creators showing what the game means to them, city by city.
What we did
City briefs for New York, Los Angeles and Miami · Creator casting and creator films · Cultural Stories fan films, including a Houston fan story · A web film for the campaign
How we got it done
- We wrote a brief for each city: New York, Los Angeles and Miami, plus a fan kit brief.
- We cast creators and fans and filmed the Cultural Stories, with interviews, soccer and market b roll in Houston.
- The campaign ran June to August 2024, around Copa America.
The numbers
2,755,617organic views
2.8%engagement
6,556shares
3city briefs
adidas x DICK'S · 2026
HYPERBOOST launch
Service
Give a running shoe a launch people could feel, in Los Angeles and then in Knoxville.
What we did
A red treadmill room for launch night, designed and built by us · A run club on the sand in Santa Monica · Teaser, reel and product stills on black glass · Two athlete films · A two day Knoxville shoot and a vertical film
How we got it done
- We designed and built a red treadmill room for launch night in Los Angeles, March 2026.
- The run club took the shoe to the sand in Santa Monica; we filmed the teaser, the reel and two athlete films.
- In July 2026 we shot two days in Knoxville with drone, RED Komodo and phone, and delivered a vertical film.
The numbers
2athlete films, plus the teaser, the reel and the stills
13films delivered across Los Angeles and Knoxville
215photos delivered
ZBiotics · 2025
Always on and CTV
Service
Keep one brand showing up every week for a year, from the phone to the TV.
What we did
The SF Lab Day shoot · A year of monthly content: product, lifestyle and holiday sets · The Thanksgiving toast and New Year's spots, cut for CTV and social · Creator and UGC content
How we got it done
- We shot the SF Lab Day in April 2025 to build the year's library.
- Monthly content followed through 2025: product, lifestyle, holiday sets and creator posts.
- For Q4 we made the Thanksgiving toast and New Year's spots, sized for connected TV and social.
The numbers
177always on films delivered in 2025
adidas x DICK'S · 2023
Women's World Cup creator box
Service
Turn a product send for the Women's World Cup into something creators want to film.
What we did
A creator box designed around the OCEAUNZ match ball · A studio shoot on RED · Studio stills of the box and the ball on turf · Creator unboxing films and reels
How we got it done
- We designed a creator box around the OCEAUNZ match ball for adidas and DICK'S.
- We shot the box and ball on turf in studio on RED, 25 July 2023: about 50 RED clips.
- Boxes went to creators, who opened them on camera for unboxings and reels.
The numbers
10studio stills of the box and the match ball on turf
GUESS · Two years of campaigns
Eyewear films
Service
Show GUESS frames the way people wear them: in the sun, on the move and under the lights.
What we did
Eyewear campaign films in 4K · Sets extended in post: the boulevard, the cliffs, the pool · Product stills · A VFX breakdown
How we got it done
- We shot the eyewear campaign films in 4K across two campaign years from 2020.
- Our team extended the sets in post: a boulevard at dusk, cliffs, a pool.
- We delivered product stills beside the films, and later a VFX breakdown (2023).
The numbers
14films delivered
22photos delivered
2years of campaigns
OKAPA · 2025
Launch campaign
Service
Give a new gold bottle a world of its own, then put it in people's hands and feeds.
What we did
Production strategy for the launch · A fashion lit lifestyle campaign · Two commercial films · A 3D bottle film · Creator and UGC promotion
How we got it done
- We set the production strategy for the launch, December 2025.
- We shot the lifestyle campaign and two commercial films around the gold bottle, and built a 3D bottle film.
- Creator and UGC promotion carried it into feeds into January 2026.
The numbers
6films delivered
7campaign photos delivered
Behind the scenes
ON SET.
Our crews, our sets, our edit. Hover a frame to see the job, tap for the case.
On setadidas · the whole crew on the roofMore adidasThe crewadidas BOOST · lining up the shot over Los AngelesMore adidasThe editGUESS · grey blocking becomes the boulevardSee the caseLive setupadidas HYPERBOOST · the room we built, first guests inSee the caseOn locationJD Sports · our drone over Austin, July 2023See the caseThe studioLamps up, the set lit before the callSee Studio
Live on the feed
PROOF ON SOCIAL.
Our work, as it posted. Tap a phone to open the real post.
Counts as each platform shows them, read 2 Nov 2026. Each post is matched to our own master.
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