MUUS Brings JD Sports’ Explosive U.S. Expansion to Life
MUUS document JD Sports U.S. store openings, using compelling visuals to tell the story of the brand’s evolution over the past three years.
Building Teams Nationwide
MUUS Media partnered with JD Sports to execute a nationwide strategy, assembling teams in key cities like Miami, Houston, and Chicago. These efforts ensured that each store opening was more than an event—it became a powerful reflection of JD Sports' growth and evolution in the sports retail industry.
Crafting a Visual Narrative
Through a blend of Creative Direction, Production, Videography, Post-Production, and Scoring, MUUS created impactful short-form video recaps tailored to each city. While capturing the unique spirit of each location, the videos upheld the integrity of JD Sports' brand, striking a perfect balance between individuality and consistency.
Celebrating Growth and Leadership
The resulting video campaign documented JD Sports' expansion across the United States, resonating with audiences and solidifying the brand's position as a leader in the industry. These short-form videos not only celebrated new store openings but also told a compelling story of evolution, reaffirming JD Sports’ commitment to innovation and excellence in sports retail.