Work · Case 01 · JD Sports × Birkenstock · Summer 26
Shot in one day
The Unhurried Trip.
41shots.One day.Four films.
Client
JD Sports × Birkenstock
Director
Jacob Fischer
Route
Fredericksburg to Austin, the long way
Shot
Wednesday 17 June 2026 · one day, 14 hours
Live
Monday 27 July 2026 · exclusive Boston launch
Hero
Boston SMU, charcoal · JD Global Access
Out
4 × 20s · 4 × 15s · 4 × 6s · 1 × 80s anthology
Image placeholderReal frame · Film 04, The Arrival · Austin, West Campus, golden hour · both leads in Boston SMU, the matched silhouette splitsTreatment · grayscale 1 · contrast 1.25 · brightness .62 · vignette to ink
The story
Two best friends, one vintage car, the last unhurried day before different colleges. The whole film is the not saying it.
The run of the day
Run order · one day · sun led schedule
Film 01
The Departure.
Fredericksburg porch
Both lace into Boston SMU. The vintage car loaded. The small town dropping behind.
Image placeholderReal frame · Film 01 · two Boston SMUs on the porch step, side by side
Film 02
The Gas Station.
290 corridor
Both in Arizona stone. Cokes, jokes, sitting on the curb. Peak trip.
Image placeholderReal frame · Film 02 · the match cut, his Arizona on the pump platform, hers stepping out of the store
Film 03
The Rocky Edge.
Pedernales granite
They sit apart on the rock, reading separately. The quiet beat.
Image placeholderReal frame · Film 03 · both pairs in pink granite dust
Film 04
The Arrival.
Austin, West Campus
Both back in Boston SMU. A brief hug. No speech. The last frame holds.
Image placeholderReal frame · Film 04 · two pairs walking in different directions
The line · from the treatment
Keys in. Sandals on.Both of us. The long wayback to school.