A creative studio for brands in sport and culture.

We put brands inside the moments people care about, with the athletes, artists and creators they follow.

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Austin and Los AngelesThink · Make · GrowFor sport and culture brands

PL. 01/11

Why MUUS

Curiosity is the current.

MUUS builds brands through partnerships: the athletes, the creators and the cultural moments their audience already follows. We find the right ones, build the strategy around them and make the work larger than life, so the idea lands the way it was imagined.

What is MUUS? Pronounced muse

The mission

What we stand for.

We put brands inside the moments people care about, with the athletes, artists and creators they follow.

Partners stay.

adidas for over ten years. JD Sports since 2023, with 354 films.

See JD Sports

Built around people.

adidas announced its Indiana University signings with our photographs. ZX with Diplo. The creator program for adidas and JD Sports.

See adidas × IU

Larger than life.

The adidas WC26 Away Kit launch. WBC fight nights.

See adidas WC26

The road

2020 to 2027

Told through the work.

Every stop is a project, dated from its delivery records and project files.

The manifesto

Every brand has a muse.

A reason someone chose it. A feeling it gives. Something true, sitting there, waiting to be found.

Finding it is the easy part.

The hard part is the distance. Between the idea and the frame. Between the room and the market. Between what you meant and what people finally see.

Most work does not survive that distance. It gets briefed out, handed off, watered down. Four companies, four interpretations, one thin result. Nobody kills a great idea. It just arrives tired.

We built MUUS to carry the idea the whole way.

Strategy, partnerships, talent, craft. One idea, carried all the way to the market. No handoffs. No translation loss. No arriving tired.

We start at the end. We agree on what winning looks like, then we build every step between here and there.

We make it larger than life, then we make it travel.

The spark is the start. The rest is the sport.

How we work

Idea. Craft. Impact.

Art directed, not templatedEvery frame is a decision, not a default. Nothing that leaves the studio looks like a stock template or an algorithm’s best guess.
Produced to the highest standardDirectors, athletes and talent, cast and produced for the brand. Edited and finished to the level of a global campaign.
Tested, then shotConcepts get pressure tested before a single frame is captured. What reaches set has already earned its place there.
Think, Make and Grow in one studioStrategy and creative direction; films, photography, CGI and live moments; then creators, social and ad creative built to perform.

How AI fits in Capabilities How we work

By the numbers