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Case Study
adidas — World Cup 26 — Kit Launch Content
Campaign film and athlete photography built around adidas's new World Cup 26 kit, produced to launch across the brand's own channels.
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The Brief
A kit launch with a World Cup on the line.
adidas needed launch content for its World Cup 26 kit — work built to carry both the product and the athletes wearing it, on a timeline tied to a fixed global moment.
The Work
Product and athlete, shot together.
We produced the campaign film alongside a dedicated product and athlete photography pass, so the kit itself and the players repping it came out of the same shoot day, in the same visual language.
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