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Two people scrambling up desert boulders at golden hour, behind the scenes on a MUUS shoot

Behind the scenes, on location in the desert

How we work

Discover to measure. One studio, no handoffs.

Every project moves through the same five stages: discover, define, create, activate and measure. In house, start to finish, with no vendor chain between them and no handing the work to a different team halfway through.

Five stages, every projectTested with AI before we shootIn house, start to finishAustin and Los Angeles

PL. 02/12

The five stages

Discover, define, create, activate, measure.

The same order on every project, from a single photo shoot to a year of always on social. Work lands bigger when the same studio owns it from the idea to the final frame.

  1. DiscoverThe brief, the goals and the category we are being asked to move in, read closely before a single concept gets pitched.
  2. DefineThe brief becomes a direction: what gets made, why, and what it has to do once it is out in the world.
  3. CreateIdeate, test with AI, shoot proven. Only validated concepts reach set, made by the same studio across film, photography and post.
  4. ActivateThe work goes live in front of the audience it was built for, cut for every placement.
  5. MeasureResults are read against what the project was meant to do. We show numbers, not promises.

Inside stage three, the MUUS Method

Tested before we shoot.

Before a single frame is captured, every concept is sharpened in preproduction and proven with AI. What reaches set already performs.

  1. IdeateConcepts born from the brief, cultural mapping and audience research.
  2. Test with AIEvery hook and visual is run and stress tested with AI before production.
  3. Shoot provenOnly validated ideas reach set. The energy goes into the execution.

Everything under one roof

Think. Make. Grow.

Think is the idea: brand and campaign strategy, creative direction, creator and channel strategy. Make is the work: films and commercials, photography, CGI and 3D, live moments and social. Grow is the reach: creator programs, always on social and ad creative testing.

  1. Brand campaignsConcept, direction and production for full funnel brand campaigns.
  2. Film and videoCommercials, brand films and social video, shot, directed and cut in house.
  3. PhotographyCampaign, product and athlete photography with the art direction built in.
  4. Creator programsCreator programs, cast, briefed and directed at scale.
  5. Casting and talentOur own faces and talent, cast to fit the brand.
  6. Post and finishingEdit, colour, sound, VFX and 3D under the same roof.

Stage five, measure

Proof, not promises.

What measure looks like on real campaigns: the numbers behind the work, from the platforms and our delivery records.

150M+Views across six creator campaigns
12.4MMeta impressions · three BlueChew ads
354Films for JD Sports since 2023
365Images for one adidas launch

Questions

Questions.

Does MUUS handle the whole process in house?

Yes. Strategy, creative direction, casting, the shoot, edit, colour, sound and delivery are run by one studio, with the same people from the first call to the final frame.

Where does AI fit in the process?

In stage three, before anything is shot. Every hook and visual direction is run and tested with AI first. Casting, direction on set and the final cut stay with people.

Can we start with strategy only?

Yes. A strategy sprint is a short, fixed engagement that ends with the big idea and the plan to make it. A project or a program can follow if you want us to make it.

Do you work on an ongoing basis?

Yes. Programs run monthly and always on, in three shapes: Studio, Partner and Embedded, with flagship campaigns along the way.