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Case Study
adidas — Adicolor
A lifestyle campaign film built around color as the product’s whole personality.
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The Brief
A color-driven lifestyle story.
Adicolor called for a lifestyle campaign film built around the line's core idea — color as the product's whole personality.
The Work
Let the palette lead.
We shot and cut the film to keep color doing the storytelling — wardrobe, location, and grade all pulling in the same direction as the product itself.
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