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Case Study
JD Sports — Nationwide Store Overtakes
One production system, repeated across 60+ locations without going stale.
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The Brief
One format, repeated at retail scale.
JD Sports needed store-takeover content across its US footprint — the kind of job that lives or dies on whether the system actually repeats, location after location.
The Work
60+ locations, one production system.
We built a single content system — same setup, same beats, same finishing — and ran it across 60+ JD Sports locations nationwide, producing 100+ individual videos without the output starting to feel templated.
That's the actual craft in a job like this: scale that doesn't read as scale.
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