MUUS

Austin · Los Angeles · Global

Austin and Los Angeles · Live production

Events, launches, fight weeks

Live production and event coverage in Austin and Los Angeles. Big days, run by one crew.

MUUS runs big productions and covers live events for adidas, WBC and JD Sports. Launch nights, fight weeks, store openings and live sets. We plan the run of show with you, put the crew where the moments happen and cut the recap and the verticals the same day.

Start a projectTell us the date

See WBC Fight Week

Based
Austin and Los Angeles
Run
Launches, activations, fight weeks, store openings
Delivery
Same day on live coverage
Crew
Camera, photo, edit and producer
Range
We work globally
A DJ with arms out in red haze at the adidas WC26 Away Kit launch
adidas · World Cup 26 away kit launch night, Los Angeles

What we run

An event does not wait. We plan it so it does not have to.

The run of show is the run of show. The moment either gets caught or it is gone, so the edit is briefed before the doors open and every operator knows where to stand.

  1. 01Launch

    Launch nights and activations

    The reveal, the crowd and the product, caught in one run of coverage

  2. 02Sport

    Fight weeks and game days

    Media day, press conference and the night itself

  3. 03Retail

    Store openings and rollouts

    One production system repeated city after city without going stale

  4. 04Talent

    Live sets and appearances

    Artists and athletes on location, cut for the feed

  5. 05After

    Recaps, verticals and stills

    Delivered the same day, then carried into the paid campaign

Two fighters under the arena lights
WBC · fight night
A pair of Air Max held up at the JD Sports Aventura opening
JD Sports · Aventura opening
A crowd at a launch. A woman laughing to camera in a football shirt, friends either side of her
adidas · launch night
A fighter celebrating in the ring
WBC · the ring

Selected live productions

Live, mostly.

  1. 04Live production

    WBC Fight Week

    WBC · media day, press conference and fight night with Regis Prograis

  2. 02Film and event photo

    World Cup 26 kit launch

    adidas · campaign film and live launch photography in Los Angeles

  3. 05Store openings

    JD Sports store overtakes

    JD Sports · one production system run across store openings nationwide

  4. 09Same day

    Hyperboost

    adidas · live coverage on the ground, turned around while it mattered

  5. 15Live set

    Diplo, live desert set

    adidas Originals · a live DJ set on location, cut vertical for social

  6. 10Campaign photography

    Super Bowl with Fernando Mendoza

    adidas · campaign stills and game day coverage, one crew, one weekend

All case studies

Event weeks

In town for the week? We live here.

Brands fly into Austin for SXSW in March, and for ACL Fest and Formula 1 at Circuit of the Americas in October, and bring a crew from home. In Los Angeles it is launches, premieres and game days all year. We are already in both cities.

One team covers the activation, cuts the recap and the verticals the same night, and hands the footage to the campaign after.

Live production in AustinLive production in Los Angeles

Questions

Questions.

Can you run a multi day event?
Yes. We ran fight week for the WBC across media day, the press conference and fight night, and run store openings for JD Sports across the country.
How fast do we get the footage?
Same day on live coverage. The edit is briefed before the doors open, which is what makes that possible.
Do you cover events outside Austin and Los Angeles?
Yes. Both cities are home, and we travel for the job.

Start a project

Tell us the date and the room.

Tell us the date, the venue and what the campaign has to do afterward. We will tell you what we would put on it.

Send the briefTell us the date

Or book a call, or write to contact@muusmedia.com