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Case Study
BlueChew — Meta Ad Creative Testing
Direct-response video ad variants tested on Meta, with real reported performance behind them.
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The Brief
Four hooks, tested for real.
BlueChew needed direct-response video ad creative for Meta — not one polished hero spot, but multiple hook variants built to actually get tested against each other.
The Work
The hook that won.
We produced four variants — different talent, different opening lines, different product tiers — and let Meta's own delivery data pick the winner rather than guessing which hook would land.
The Result
The numbers, not a guess.
One variant — “Send This To Him” — pulled ahead of the other three on both reach and click performance, per MUUS's own reported Meta ad data.
4.98M
Impressions
92
Click Score
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