The Gen Z creator program.

MadeCreator program, films and photography

Shot

PL. 12/25 · Film MUUS for adidas × JD Sports · 2024TC 00:00:00:00

A Gen Z creator program for adidas and JD Sports, from the Campus to the feed.

Client: adidas × JD Sports
Year: 2024
Made: Creator program, films and photography
Category: Sport and retail

adidas and JD Sports wanted the shoes on the people a younger audience follows. We built the program, matched the creators, and made the films and photographs with them.

adidas × JD Sports, The Gen Z creator program: a frame from the film

What it did

Creators for adidas and JD Sports, with films and photographs made alongside them.

“A level of creativity that I rarely see in my industry.”

JD Sports · From client testimonials, 2023

Studio: MUUS, Austin and Los Angeles
What we did: Grow
Receipts: Shot
Proves: Built around people
Shown: As delivered to adidas × JD Sports

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PL. 13/25 · Photograph MUUS for adidas · June 2024