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Case Study
Snackables — 1-Year Agency of Record
A standing creator and organic social retainer, not a campaign-by-campaign brief.
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The Brief
A full year, on retainer, in-house.
Snackables put MUUS on as agency of record for a full year — creator content and organic social management, run in-house rather than briefed out campaign by campaign.
The Work
Always-on, not campaign-by-campaign.
The AOR model means a standing creator pipeline and organic social calendar instead of one-off drops. FLOJO, shown here, is one of the brands run through the program.
The Result
What one campaign inside the retainer did.
The numbers below come from a single campaign inside the same year-long retainer, produced for ZBiotics.
28.8M
Total Reach
+203%
Engagement Lift
15K+
New IG Followers
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