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adidas Originals, Coachella, out in the desert

Case 19 · adidas Originals · 2022

Case 19 · adidas Originals · 2022

Proves

Built around people

Coachella, out in the desert.

MadeCampaign photography and film
Shot

PL. 19/25 · Film MUUS for adidas Originals · 2022

A desert campaign for adidas Originals at Coachella 2022: a young cast in track tops, the stills and the film.

Client
adidas Originals
Year
2022
Made
Campaign photography and film
Category
Music and culture

Hard sun, open desert, the three stripes. One day out in the desert for adidas Originals ahead of Coachella 2022, and from it the campaign stills and the film.

adidas Originals, Coachella, out in the desert: a frame from the film
adidas Originals, Coachella, out in the desert: a frame from the film
adidas Originals, Coachella, out in the desert: a frame from the film
adidas Originals, Coachella, out in the desert: a frame from the film
adidas Originals, Coachella, out in the desert: a frame from the film

What it did

Campaign stills and a film for adidas Originals, Coachella 2022.

“[MUUS] has been a fantastic creative partner on all of our projects.”
adidas · From client testimonials, 2023
Studio
MUUS, Austin and Los Angeles
What we did
Make
Receipts
Shot
Proves
Built around people
Shown
As delivered to adidas Originals

Next · Case 20 · JD Sports

Nike, in the studio.

Open the case

PL. 20/25 · Film MUUS for JD Sports · Austin