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Case Study
JD Sports — Nike Product Film
A studio product film for a Nike sneaker, produced for JD Sports.
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The Brief
A shoe launch built for the retail feed.
JD Sports needed product content for a new Nike sneaker — the kind of film built to run on the retailer's own channels alongside the store-takeover work we already produce for them.
The Work
Studio looks and product detail, cut together.
We shot lit studio lookbook footage — talent posed against a color-graded backdrop — alongside macro product detail and fast spin transitions of the shoe itself, opening and closing on JD Sports' own branding.
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