HYPERBOOST.

MadeLive event coverage

Shot

PL. 16/25 · Film MUUS for adidas · Los Angeles · 2026TC 00:00:00:00

Live event coverage for adidas HYPERBOOST, captured on the ground as it happened.

Client: adidas
Year: 2026
Made: Live event coverage
Category: Sport and footwear

Nothing staged after the fact. We covered the HYPERBOOST event as it ran, with Ezra Frech on camera, and delivered the film and frames the brand needed to tell it.

adidas, HYPERBOOST: a frame from the film

What it did

Ezra Frech on camera with MUUS for adidas HYPERBOOST.

“[MUUS] has been a fantastic creative partner on all of our projects.”

adidas · From client testimonials, 2023

Studio: MUUS, Austin and Los Angeles
What we did: Make
Receipts: Shot
Proves: Built around people
Shown: As delivered to adidas

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PL. 17/25 · Film MUUS for adidas