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Case Study

adidas — Super Bowl — Fernando Mendoza

Campaign photography and live game-day coverage from the same crew, the same weekend.

Client
adidas
Services
Campaign photography · Game-day coverage
Format
Super Bowl activation
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The Brief

Campaign stills and live coverage, same weekend.

adidas needed campaign photography built around Fernando Mendoza timed to Super Bowl weekend, plus coverage of the game-day moment itself.

The Work

Two jobs, one crew.

We delivered the planned campaign photography — product and athlete together — alongside real-time game-day coverage, so adidas had both the polished campaign assets and the in-the-moment content from the same weekend.

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