Super Bowl, Fernando Mendoza.

MadeCampaign photography and game day coverage

Shot

PL. 15/25 · Film MUUS for adidas · 2026TC 00:00:00:00

Campaign photography of Fernando Mendoza and live game day coverage for adidas, Super Bowl week.

Client: adidas
Year: 2026
Made: Campaign photography and game day coverage
Category: Sport and athletes

Super Bowl week leaves no second chance. We made the campaign portraits of Fernando Mendoza and then covered the game day around them, so adidas had both stories from one weekend.

Fernando Mendoza for adidas, Super Bowl week

adidas, Super Bowl, Fernando Mendoza: a frame from the film

What it did

Campaign photography and game day coverage, delivered from the same weekend.

“[MUUS] has been a fantastic creative partner on all of our projects.”

adidas · From client testimonials, 2023

Studio: MUUS, Austin and Los Angeles
What we did: Make
Receipts: Shot
Proves: Built around people
Shown: As delivered to adidas

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PL. 16/25 · Photograph MUUS for adidas · Los Angeles · March 2026