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Case Study
adidas — Super Bowl — Fernando Mendoza
Campaign photography and live game-day coverage from the same crew, the same weekend.
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The Brief
Campaign stills and live coverage, same weekend.
adidas needed campaign photography built around Fernando Mendoza timed to Super Bowl weekend, plus coverage of the game-day moment itself.
The Work
Two jobs, one crew.
We delivered the planned campaign photography — product and athlete together — alongside real-time game-day coverage, so adidas had both the polished campaign assets and the in-the-moment content from the same weekend.
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