Case 11 · adidas × DICK’S · 2024
Case 11 · adidas × DICK’S · 2024
Proves
Built around people
Supernova runners.
MadeCreator launch with 22 runners
Views from 22 creators2.59M
Shot
PL. 11/25 · Film MUUS for adidas × DICK’S · 2024TC 00:00:00:00
The adidas Supernova launch at DICK’S Sporting Goods, told by 22 runners on their own feeds.
- Client
- adidas × DICK’S
- Year
- 2024
- Made
- Creator launch with 22 runners
- Category
- Sport and running
A running shoe is proved by runners. We cast 22 creators who run, put them in the Supernova and made the launch with them, on their routes and in their words.
What it did
2.59MViews from 22 creators
Creator platform dashboards
“[MUUS] has been a fantastic creative partner on all of our projects.”
- Studio
- MUUS, Austin and Los Angeles
- What we did
- Grow
- Receipts
- Shot
- Proves
- Built around people
- Shown
- As delivered to adidas × DICK’S
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PL. 12/25 · Film MUUS for adidas × JD Sports · 2024