Women’s World Cup.

MadeCreator program for the Women’s World Cup gear

Shot

PL. 10/25 · Film MUUS for adidas × DICK’S · 2023TC 00:00:00:00

A creator program for the adidas Women’s World Cup gear at DICK’S Sporting Goods.

Client: adidas × DICK’S
Year: 2023
Made: Creator program for the Women’s World Cup gear
Category: Sport and football

The kit went to the creators first. We built the program, sent the gear and made the films with them, so the tournament reached the feed through the people fans already follow.

adidas × DICK’S, Women’s World Cup: a frame from the film

What it did

Creators in the adidas Women’s World Cup gear, for DICK’S.

“[MUUS] has been a fantastic creative partner on all of our projects.”

adidas · From client testimonials, 2023

Studio: MUUS, Austin and Los Angeles
What we did: Grow
Receipts: Shot
Proves: Built around people
Shown: As delivered to adidas × DICK’S

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