Guides
Guides for brand marketers.
Plain guides from our own work: how to plan a store launch, run a creator campaign, use a Strategy Sprint, brief an agency and ship TV and CTV spots. Each one ends in a checklist and a way to start a project.
- How to plan a store launch, from 45 days out to opening night5 minThe calendar, the run of show and the films for the feed that night, from two years of store launches and activations for JD Sports.
- The creator campaign playbook: cast, brief, post, report4 minHow we run creator campaigns for adidas and JD Sports, from casting in tiers to reporting at 30, 60 and 90 days.
- What a Strategy Sprint delivers, in two weeks4 minTwo weeks to the strategy, two or three concepts, a moments calendar, a casting plan and first frames. Here is how the sprint runs and what comes after.
- How to brief a creative agency: the five things a brief needs4 minA good brief fits on one page. The five things it needs, what to leave out, and a template that drops straight into our Start a project form.
- TV and CTV specs, in plain words4 minWhat a TV or connected TV spot needs before it ships, how one shoot covers every size from 16:9 to 9:16, and a delivery checklist.
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