Strategy
Find the idea. Plan the moment.
Every campaign starts with the idea. We listen to the brief, find the idea, then plan the moment, the creators and the schedule. The same team takes it into production.
Prefer email? contact@muusmedia.com
What we offer
Inside Strategy.
- Brand and campaign strategyWhere the brand goes next, and the campaign that takes it there.
- Big ideas and conceptsTwo or three concepts, with references and first frames.
- Moments planningThe calendar of moments worth showing up for.
- Casting plansThe creators and talent who carry it.
How we do it
Four steps.
Listen
The brief, the brand, the moment and the audience.
Find the idea
Concepts, references and first frames.
Plan it
The moments calendar, the creators who carry it, the budget and the schedule.
Make it
The same team takes it into production.
The work
Made by Strategy.
Proof
From the file.
For adidas and DICK'S Supernova we wrote the activation plan: casting, product seeding, briefs, live analytics and community run clubs.
For adidas at JD Sports we answered the Gen Z Collective brief and ran the creator roster through 2024.
Summer of Soccer ran on its own brief for each city: New York, Los Angeles and Miami.
“I was always excited to show the work to my executives once completed.”
What you get
- The strategy
- Two or three concepts
- A moments calendar
- A casting plan
- First frames
How we work together
A Strategy Sprint
Two weeks to the strategy, the concepts and first frames.
A project
The plan for one launch or one moment.
A monthly program
A moments calendar we plan and run with you, month by month.
A full campaign
Strategy, Studio, Design, Live and Creators from one team.
Every engagement is scoped to your goals.
FAQ
How long does a Strategy Sprint take?
Two weeks.
What do we walk away with?
The strategy, two or three concepts, a moments calendar, a casting plan and first frames.
Do you make what you plan?
Yes. The same team takes it into production, so the idea arrives on set intact.
Start with Strategy.
Interested?