Super Bowl LXI
The week the game comes back to Los Angeles. Athletes in the city all week, creators at every party, and the morning after on every feed.
Plan for itSource · FOX 11 Los Angeles
Los Angeles · creative studio
A creative studio for sport and culture brands in Los Angeles.
We are MUUS. In Los Angeles we made the adidas WC26 away kit launch in the Lower Grand tunnels, HYPERBOOST with DICK’S, the Slauson & Co. Fund II film, GUESS eyewear and LA Golf.
Lower Grand · March 2026Think · Make · GrowAlso Austin
PL. 04/12 · Photograph MUUS for adidas · Lower Grand Tunnels, Los Angeles · March 2026
Sports video production and photography in Los Angeles
Six projects, shot in Los Angeles.
WC26 Away Kit
adidas · 2026
365 campaign images for one global launch.
Larger than life
HYPERBOOST
adidas · 2026
Ezra Frech on camera with MUUS for adidas HYPERBOOST.
Built around people
More Than The Money
Slauson & Co. · 2024
The Fund II film: 272,009 impressions across four platforms, self reported.
Built around people
Eyewear, Spring Summer 2021
GUESS · 2021
Two days on practical sets, extended in post into a private jet and a boat.
Larger than life
Bel Air Line
LA Golf
A launch film for the Bel Air line, cut for paid social.
Larger than life
Summer of Soccer
adidas × DICK’S · 2024
One campaign film made in New York, Los Angeles and Miami.
Larger than life
365Campaign images for the WC26 away kit
272,009Impressions for the Slauson & Co. film, self reported
2Days of practical sets for GUESS, extended in post
Delivery records and the Slauson & Co. report, 18 Sep 2024
Los Angeles in 2027
After the World Cup, the Super Bowl.
SoFi Stadium hosted eight FIFA World Cup 26 matches, the US opener on 12 June 2026 among them (SoFi Stadium). Three months before it, we shot the adidas away kit launch in the Lower Grand tunnels. Next:
Coachella
Two weekends in the desert in Indio. We made the adidas Originals desert campaign around it in 2022.
Plan for itSource · DJ MagLA28, one year to go
The Games open in Los Angeles on 14 July 2028. One year out is when sponsors and athletes start the story.
Plan for itSource · LA28Dates read on 26 Oct 2026; each one links its source. Every 2027 moment
How we start
Start with a Strategy Sprint.
A Los Angeles launch starts with two weeks on the idea, the talent and the first frames, then the shoot.
- Strategy Sprint · two weeksThe idea, the athletes and creators who carry it, the first frames and a plan you keep, whether or not we make it.
- Project · one launchOne campaign from the idea to the final frame: films, photographs, creators and the launch itself.
- Program · twelve monthsStudio, Partner or Embedded: an always on partnership for films, creators and social.
The Sprint is a fixed fee, agreed after the first call. We take on a few new partners each season.
Questions
Straight answers.
Where in Los Angeles have you shot?
The Lower Grand tunnels for the adidas WC26 away kit, the HYPERBOOST launch for adidas and DICK’S, the Slauson & Co. Fund II film, GUESS eyewear on practical sets and the LA Golf Bel Air line.
When should we brief for Super Bowl LXI?
Eight weeks out at the latest: by 20 December 2026 for the game on 14 February 2027. The athletes and creators book up first.
Do you cover launch nights live?
Yes. The WC26 launch was shot live: the reveal, the crowd and the kit in one run of coverage, and 365 campaign images for the launch.
Are you only in Los Angeles?
No. Austin and Los Angeles are home, and we shoot where the moment is.
What does it cost?
The first call costs nothing. Work starts with a Strategy Sprint, a fixed fee agreed after the call. There are no prices on this site.
Start here
Tell us your Los Angeles moment.
One short brief. We answer with how we would make it, then you pick a time.
Brief received
we have it.
We read every brief and write back with how we would make it. If you would rather talk it through, pick a time.
Elsewhere