Live
Launches, covered as they happen.
Activations, festivals, store openings and launch nights. We plan the moment, build the space, cover it with film, photo and social while it happens, then recap and report.
Prefer email? contact@muusmedia.com
What we offer
Inside Live.
- Activations and experiencesBrand rooms, pop ups, game days and tours.
- Festivals and culture momentsFestivals, fashion weeks and tentpoles.
- Store launchesOpenings, grand openings and rebrands.
- Live and event coverageOpenFilm, photo and social while it happens, then the recap.
How we do it
Four steps.
Plan the moment
Run of show, talent and the build.
Build it
Sets, rooms and pop ups.
Cover it live
Film, photo and social while it happens.
Recap and report
The recap film and the results.
The work
Made by Live.
Proof
From the file.
Two years of store launches and activations for JD Sports, including the rebrand from Finish Line to JD Sports.
Launch night for the adidas WC26 away kit in Los Angeles, with the recap film the day after.
Feel the Unreal: a three day experience build for JD Sports in Las Vegas, February 2024.
DICK'S x adidas House of Sport game day in Knoxville, September 2026, with a vertical cut the same night.
adidas Originals at Coachella, April 2022.
“Each project has been completed on time and with a level of creativity that I rarely see in my industry.”
What you get
- The build
- The run of show
- Live coverage
- The recap film
- Results
How we work together
A Strategy Sprint
Plan the moment: run of show, talent and the build.
A project
One activation, opening or launch night, covered live.
A monthly program
Openings and events covered as they come, month by month.
A full campaign
The live moment at the center of a full launch.
Every engagement is scoped to your goals.
FAQ
When does the coverage land?
The same night when it matters. At the Knoxville game day for adidas and DICK'S, the vertical cut went out that night.
Do you build the space too?
Yes. Sets, rooms and pop ups, like the three day Feel the Unreal build for JD Sports in Las Vegas.
Can you cover openings in many cities?
Yes. Two years of store launches and activations for JD Sports, including the rebrand from Finish Line to JD Sports.
Start with Live.
Interested?