US Open
Two weeks of tennis in Queens, and the fits, the courtside and the city around it. The athletes are in town for a fortnight.
Plan for itSource · WTA, US Open 2027
New York · our people and our work
Brand production in New York.
We are MUUS, a creative studio based in the United States. In New York we made the Summer of Soccer film for adidas and DICK’S and shot the Nike DN launch at the JD Sports Times Square flagship.
Times Square · April 2024Think · Make · GrowStudios in Austin and Los Angeles
Made in New York
Two projects, made in New York.
Summer of Soccer for adidas and DICK’S Sporting Goods, one campaign film made in New York, Los Angeles and Miami in 2024. For JD Sports, the Nike DN launch at the Times Square flagship in April 2024, part of 354 films for JD Sports since 2023.
Summer of Soccer
adidas × DICK’S · 2024
One campaign film made in New York, Los Angeles and Miami.
Larger than life
354 films since 2023
JD Sports · 2023 to 2026
Social films, store launches and creator campaigns: 1.99M views in Spring Summer 2024.
Partners stay
354Films for JD Sports since 2023
3Cities in one Summer of Soccer film
10+Years with adidas
Delivery records
New York in 2027
The weeks New York brands plan for.
New York Fashion Week
The week fashion and sport share the same front row. The 2027 dates are not out yet; in 2026 the official week ran 10 to 15 September.
Plan for itSource · FashionUnited, 2026 datesTCS New York City Marathon
The run through all five boroughs. The 2027 date is not out yet; the 2026 race is Sunday 1 November, with nearly 60,000 finishers expected.
Plan for itSource · NYRR, 2026 raceDates read on 26 Oct 2026; each one links its source. Every 2027 moment
How we start
Start with a Strategy Sprint.
A New York project starts like any other: two weeks to land the idea, the people and the plan, then we make it in the city.
- Strategy Sprint · two weeksThe idea, the athletes and creators who carry it, the first frames and a plan you keep, whether or not we make it.
- Project · one launchOne campaign from the idea to the final frame: films, photographs, creators and the launch itself.
- Program · twelve monthsStudio, Partner or Embedded: an always on partnership for films, creators and social.
The Sprint is a fixed fee, agreed after the first call. We take on a few new partners each season.
Questions
Straight answers.
Do you have an office in New York?
No. MUUS is based in the United States, with studios in Austin and Los Angeles. Some of our people live and work in New York, and we shoot here.
What have you made in New York?
The Summer of Soccer film for adidas and DICK’S, made in New York, Los Angeles and Miami in 2024, and the Nike DN launch at the JD Sports Times Square flagship in April 2024.
Can you shoot a store launch in New York?
Yes. Store launches are how we started with JD Sports: 354 films since 2023, nationwide, from Times Square to Aventura.
Can you plan around the US Open?
Yes. Brief us eight weeks out: by 4 July 2027 for the US Open, 29 August to 12 September.
What does it cost?
The first call costs nothing. Work starts with a Strategy Sprint, a fixed fee agreed after the call, and every project is scoped to the brief. There are no prices on this site.
Start here
Tell us your New York moment.
One short brief. We answer with how we would make it, then you pick a time.
Brief received
we have it.
We read every brief and write back with how we would make it. If you would rather talk it through, pick a time.
Elsewhere