Adidas Adicolor x Dicks Sporting Goods Influencer Campaign
Adidas adicolor Influencer Campaign
Adidas aimed to revitalize their iconic ADICOLOR collection, known for bold designs. Partnering with Dick’s Sporting Goods, MUUS launched a 30-day influencer campaign to reach a broad audience with authentic, engaging content.
In the ADICOLOR campaign, MUUS enlisted 30 influencers to showcase adidas’s bold, colorful collection through seeding, paid partnerships, and in-store activations. Influencers expressed their authentic love for the brand with eye-catching photos and videos, sharing personal stories and memories that highlighted ADICOLOR’s rich history and how it fits into their everyday lives.
CLIENT
Adidas
DELIVERABLES
Advertising Strategy
Campaign Management
Influencer Campaign
Creative Direction
campaign
Adidas Adicolor x Dicks Sporting Goods Influencer Campaign
partnership
Dick’s sporting goods
duration
30 days
influencers involved
30
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results
views
impressions
Revenue Earned for Client
Adidas Adicolor Influencer Campaign
Through this campaign, we didn’t just sell clothes; we created a movement. People felt connected to the brand in a new way, leading to substantial engagement and impressive revenue.
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No PROJECT
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