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Adidas Adicolor x Dicks Sporting Goods Influencer Campaign

Adidas adicolor Influencer Campaign

Adidas aimed to revitalize their iconic ADICOLOR collection, known for bold designs. Partnering with Dick’s Sporting Goods, MUUS launched a 30-day influencer campaign to reach a broad audience with authentic, engaging content.

In the ADICOLOR campaign, MUUS enlisted 30 influencers to showcase adidas’s bold, colorful collection through seeding, paid partnerships, and in-store activations. Influencers expressed their authentic love for the brand with eye-catching photos and videos, sharing personal stories and memories that highlighted ADICOLOR’s rich history and how it fits into their everyday lives.

MUUS
Adidas Adicolor x Dicks Sporting Goods Influencer Campaign
CLIENT
Adidas
DELIVERABLES
Advertising Strategy
Campaign Management
Influencer Campaign
Creative Direction
campaign
Adidas Adicolor x Dicks Sporting Goods Influencer Campaign
partnership
Dick’s sporting goods
duration
30 days
influencers involved
30
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results

2.1M+
views
49K+
impressions
$425,000+
Revenue Earned for Client

Adidas Adicolor Influencer Campaign

Through this campaign, we didn’t just sell clothes; we created a movement. People felt connected to the brand in a new way, leading to substantial engagement and impressive revenue.

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