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JD Sports Store Openings

MUUS Supports JD Sports' Growth with a Visual Journey Across the US

In the fast-paced sports retail market, connecting with audiences is key. JD Sports partnered with MUUS to document the grand openings of new stores across major U.S. cities, using storytelling to showcase their growth and evolution over the past three years.

MUUS deployed teams in cities like Miami, Houston, and Chicago, capturing each grand opening as a milestone in JD Sports’ expansion. Through creative direction, videography, and post-production, MUUS delivered vibrant, culturally rich short-form videos that celebrated each city while reinforcing the brand’s identity.

MUUS
JD Sports Store Openings
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JD Sports
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Creative Direction
Videography
Video Editing
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JD Sports Store Openings
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JD sports Store Openings

The campaign highlighted JD Sports’ U.S. expansion and solidified its leadership in sports retail. By blending creative storytelling with strategic production, MUUS created a series of impactful videos that celebrated achievements and set a new standard for showcasing brand milestones.

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