Summer of Soccer Campaign

The Summer of Soccer: Driving Hype for adidas & DICK’S Sporting Goods

MUUS brought together adidas, and DICK’S Sporting Goods through the Summer of Soccer campaign, to ignite passion for the sport while building brand awareness and driving sales. Designed to highlight the excitement, culture, and community of soccer’s biggest moments, the campaign positioned DICK’S as the ultimate destination for licensed soccer apparel.

At the heart of the campaign were exclusive adidas Football Society activations in major cities like Los Angeles and Miami, where immersive experiences deepened fans’ connection to the game and the brand. Copa America match-day activations further enhanced the campaign’s impact by bringing the energy of the tournament directly to fans.

The campaign also prioritized collaborations with diverse creators, who celebrated their connection to the sport, their communities, and their teams. These influencers helped amplify the “Invited by DSG” messaging and drove hype for adidas’ latest product launches. Featured collections, such as the MLS Archive Collection and A-Club Third Kits, showcased the perfect blend of style and team pride, establishing DICK’S as the go-to retailer for soccer enthusiasts.