Tenways US Launch Campaign
With the help of MUUS, Tenways Rolls into the U.S. with Iconic Cityscapes and Urban Style
Breaking into a new market requires a sharp strategy and compelling storytelling. Tenways, a UK-based e-bike company, partnered with MUUS to launch its brand in the U.S., targeting key markets like Los Angeles and New York. The goal was to showcase Tenways’ innovative e-bikes while connecting with the unique culture and lifestyle of these iconic cities.
MUUS combined stunning visuals and engaging storytelling. Through photo and video production, the team highlighted Tenways’ sleek e-bikes against the vibrant backdrops of Los Angeles and New York, blending product showcases with iconic landmarks.
From the sunny streets of LA to the dynamic energy of NYC, every scene was designed to resonate with urban commuters and e-bike enthusiasts alike. MUUS’s expertise in creative direction, on-location production, and post-production positioned Tenways as a stylish and reliable choice for city transportation.
results
Tenways US Launch Campaign
The campaign successfully introduced Tenways to the U.S. market, generating buzz and building brand recognition in two of the country’s most influential cities. By capturing the essence of urban commuting and pairing it with Tenways’ innovative design, MUUS helped establish the brand as a leader in sustainable, modern mobility.
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