GUESS Eyewear Spring Summer 22
MUUS Transforms GUESS with Unreal Engine and VFX
In high-end fashion, standing out requires more than style, it demands innovation. GUESS partnered with MUUS to redefine its visual identity using Unreal Engine and VFX, crafting an aspirational campaign that placed the brand in locations like Fiji, on a yacht, and a red carpet, targeting a youthful, sophisticated audience.
MUUS and GUESS collaborated on a fresh concept aimed at blending creativity with cutting-edge technology. A detailed storyboard ensured each shot reflected GUESS’s elevated aesthetic, guiding the seamless integration of Unreal Engine and VFX to create immersive visuals that embodied the brand’s allure. From Fiji landscapes to red carpet glamor, MUUS used Unreal Engine and advanced VFX to craft captivating, cost-effective visuals. Post-production added the final polish, resulting in a eye-catching video that balanced innovation with brand integrity.
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GUESS Eyewear VFX
The campaign captivated GUESS’s audience, enhancing its appeal and solidifying its position in high-end fashion. This collaboration demonstrated how cutting-edge technology can deliver impactful, cost-effective marketing for luxury brands.
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