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Adidas Women's World Cup x Dicks Sporting Goods Influencer Campaign

Showcasing Passion and Authenticity in Sports Marketing

During the Women’s World Cup, Adidas teamed up with MUUS for a dynamic two-week campaign to rally support for the US National Team.
By empowering 30 social stars, athletes, and soccer enthusiasts to share their passion authentically, the campaign engaged millions and reinforced Adidas’s presence at the heart of the tournament.

MUUS crafted a concept focused on authenticity and community, selecting 30 influencers with deep ties to soccer. These voices brought relatability and passion, celebrating sportsmanship and unity. Bold creative production, including motion graphics and vibrant visuals, amplified the campaign’s energy, while meticulous post-production ensured a polished narrative ready for digital platforms.

MUUS
Adidas Women's World Cup x Dicks Sporting Goods Influencer Campaign
CLIENT
Adidas
DELIVERABLES
Influencer Management
Campaign Management
Videography
Photography
campaign
Adidas Women's World Cup x Dicks Sporting Goods Influencer Campaign
partnership
Dicks Sporting Goods
duration
2 Weeks
influencers involved
30
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results

4.5M+
views
+
impressions
$
Revenue Earned for Client

Adidas Women's World Cup x Dicks Sporting Goods Campaign

The campaign achieved 4.5 million views with a cost-per-click of just $1.50, forging genuine connections through influencer storytelling. It showcased Adidas’s unwavering support for the US National Team and celebrated the excitement of the Women’s World Cup.

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