01 / 04 · The moment
April 2022. adidas Originals took its track tops to the desert for the Coachella weekend.
02 / 04 · What we solved
One day in the desert, enough finished stills and film to carry the whole drop.
03 / 04 · The idea
Sun, dust and the three stripes.
04 / 04 · What we made
- 193 finished campaign stills
- Campaign film

04.22 · Coachella · Desert campaign
Originals, out in the desert.
A desert campaign for adidas Originals around Coachella, April 2022.
adidas Originals · Coachella desert campaign · · 2022
Credits
- client
- adidas Originals
- made by
- MUUS
- service
- Studio
- date
- April 2022
- roles
- Campaign photography and film
- Part of Studio
- Sport and athletes
- More adidas Originals
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