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03.26 · Launch night · Los Angeles

Launch night in the red room.

Then the run club hit the sand.

adidas x DICK'S · HYPERBOOST launch

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Service

Activations, festivals and launches, covered as they happen.

Give a running shoe a launch people could feel, in Los Angeles and then in Knoxville.

What we did

  • A red treadmill room for launch night, designed and built by us
  • A run club on the sand in Santa Monica
  • Teaser, reel and product stills on black glass
  • Two athlete films
  • A two day Knoxville shoot and a vertical film

How we got it done

  1. Live setup

    Behind the scenes

    The room we built, in haze, as the first guests walk in.

  2. March 2026

    We designed and built a red treadmill room for launch night in Los Angeles, March 2026.

  3. The run club took the shoe to the sand in Santa Monica; we filmed the teaser, the reel and two athlete films.

  4. July 2026

    In July 2026 we shot two days in Knoxville with drone, RED Komodo and phone, and delivered a vertical film.

The numbers

2

athlete films, plus the teaser, the reel and the stills

What we delivered

13

films delivered across Los Angeles and Knoxville

What we delivered

215

photos delivered

What we delivered

Next case

ZBioticsAlways on and CTV

Want one like this?

Bring the brief. We plan it, build it and run it.

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adidas x DICK'S · MUUS · Los Angeles and Santa Monica · March 2026