2023 to 2024 · Store launches · Finish Line to JD Sports
Every new door, its day.
Finish Line became JD Sports. We were there.
JD Sports · Store launches and the Finish Line to JD rebrand
What we did
- Opening day coverage at 29 stores
- Vertical films for JD's channels
- Store photography
- Grand opening films, from Aventura to Chestnut Street
How we got it done
Behind the scenes
Our drone over Austin for the JD activation, July 2023.
17 June 2023
One team covered the openings as they happened, from Aventura on 17 June 2023 to the Chestnut Street grand opening in Philadelphia on 23 November 2024.
On each day the content team was in store before doors opened (Aventura run of show: content capture at 9:00 AM).
Films went to JD's channels, timed to JD's rebrand plan, which introduced the JD name 45 days before each changeover.
The numbers
29
store openings in 20 cities
What we delivered
354
films for JD Sports since 2023
What we delivered
“Each project has been completed on time and with a level of creativity that I rarely see in my industry.”
Next case
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Prefer email? contact@muusmedia.com
JD Sports · MUUS · Store launches across the country · June 2023 to November 2024