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Talent in a Nike jacket on the blue set, Nike for JD Sports in our Austin studio

Austin · Commercial production

Commercial production in Austin.

Product films and brand spots made in our Austin studio. For JD Sports we shot three Nike styles on four sets and cut them into three product films, with the stills from the same days.

Our Austin studioTreatment · shoot · edit · finish

Made in Austin

Nike for JD Sports, on four sets in our Austin studio.

Three Nike styles, four sets, three product films and the stills, all from our Austin studio for JD Sports.

3Nike product films for JD Sports
4Sets in our Austin studio
354Films for JD Sports since 2023

Delivery records

What a commercial includes

From the treatment to the last cutdown.

  1. Treatment and boardsThe idea, the frames and the plan, signed off before the shoot is booked.
  2. Cast, sets and locationsTalent, the build in our Austin studio or a location in the city.
  3. The shootHero film and stills from the same days, so the campaign matches.
  4. Edit and finishEdit, colour, sound and VFX, then every cutdown and vertical the media plan needs.

Austin dates

Finished before the city fills.

A spot that runs during SXSW, 15 to 21 March 2027 (SXSW), or the Formula 1 weekend at Circuit of the Americas, 22 to 24 October 2027 (RTR Sports, 2027 F1 calendar), has to be shot and finished before the crowds arrive. We plan Austin shoots eight weeks out.

How we start

Start with a Strategy Sprint.

An Austin commercial starts with two weeks on the treatment, the sets and the plan, then the studio.

  1. Strategy Sprint · two weeksThe idea, the athletes and creators who carry it, the first frames and a plan you keep, whether or not we make it.
  2. Project · one launchOne campaign from the idea to the final frame: films, photographs, creators and the launch itself.
  3. Program · twelve monthsStudio, Partner or Embedded: an always on partnership for films, creators and social.

The Sprint is a fixed fee, agreed after the first call. We take on a few new partners each season.

Questions

Straight answers.

How much does a commercial cost in Austin?

It depends on the days, the sets, the cast and where it runs. The first call costs nothing. Work starts with a Strategy Sprint or a scoped project, agreed after that call. There are no prices on this site.

Do you have a studio in Austin?

Yes. Austin is home, and Nike for JD Sports was shot in our Austin studio on four sets.

Can you shoot on location around Austin?

Yes. Most of our work is made on location, so a studio day and a location day can sit in the same shoot.

Do you make the cutdowns too?

Yes. The hero film, the cutdowns and the verticals come from the same shoot, finished for every channel the spot runs on.

How far ahead should we brief?

Eight weeks before the date it has to run. For SXSW 2027, that means by 18 January 2027.

Start here

Tell us the spot.

One short brief. We answer with how we would make it in Austin, then you pick a time.

Send a short brief.

Related

More from the studio.