Event and store launch coverage in New York.
Store openings and launch days, filmed and photographed as they run. For JD Sports we covered the Nike DN launch at the Times Square flagship in April 2024.
Made in New York
The Nike DN launch, Times Square.
For JD Sports we covered the Nike DN launch at the Times Square flagship in April 2024, part of a partnership that has made 354 films for JD Sports since 2023.
Delivery records and creator platform dashboards
How a store launch is covered
Before doors, doors, after.
- Before doorsThe wall, the product and the build, shot while the store is still quiet.
- DoorsThe line, the athletes and artists on the floor, the first pairs out.
- AfterThe recap film, the selects and cutdowns for every screen in the store and every feed outside it.
New York in 2027
The weeks the city fills up.
The US Open runs 29 August to 12 September 2027 in Flushing Meadows (WTA, US Open 2027). Store events, athlete appearances and pop ups cluster around it.
How we start
Start with a Strategy Sprint.
A New York launch starts with the run of show and the store plan, agreed before the first pair goes out.
- Strategy Sprint · two weeksThe idea, the athletes and creators who carry it, the first frames and a plan you keep, whether or not we make it.
- Project · one launchOne campaign from the idea to the final frame: films, photographs, creators and the launch itself.
- Program · twelve monthsStudio, Partner or Embedded: an always on partnership for films, creators and social.
The Sprint is a fixed fee, agreed after the first call. We take on a few new partners each season.
Questions
Straight answers.
How much does event coverage cost in New York?
It depends on the hours, the cameras and what you need after the launch. The first call costs nothing. Work starts with a Strategy Sprint or a scoped project, agreed after that call. There are no prices on this site.
Do you have people in New York?
Yes. Some of our people live and work in New York. MUUS is based in the United States, with studios in Austin and Los Angeles, and no New York office.
Can you cover a flagship opening?
Yes. We covered the Nike DN launch at the JD Sports Times Square flagship in April 2024.
Do you cut for in store screens?
Yes. For JD Sports we cut for every screen in the store and every feed outside it.
What else have you made in New York?
Summer of Soccer for adidas and DICK’S, a campaign film made in New York, Los Angeles and Miami in 2024.
Start here
Tell us the launch.
One short brief. We answer with how we would cover it, then you pick a time.
Brief received
we have it.
We read every brief and write back with how we would make it. If you would rather talk it through, pick a time.
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