19.03.26 · Kit reveal · Los Angeles
The kit dropped.
LA wore it that night.
adidas · World Cup 26 away kit launch
What we did
- Campaign photography: an afternoon set, then the Lower Grand tunnels at night
- Launch night coverage: live content and talent reels
- The 30 second recap film
- 365 finished campaign images
How we got it done
19 March 2026
One team shot the afternoon campaign set, then the launch night at the Lower Grand tunnels, Los Angeles, 19 March 2026.
Live content and talent reels were captured through the night: 1,737 files captured on the night.
The recap film was cut overnight and delivered the day after the launch.
The numbers
365
campaign images, plus the launch film
What we delivered
1,000,000
views on @adidasoriginals
What it did
Day after
the 30 second recap film was delivered
What we delivered
“[MUUS has] been a fantastic creative partner on all of our projects. [Their] creative eye to storytell through visual language always takes our creative needs to the next level.”
Next case
Want one like this?
Bring the brief. We plan it, build it and run it.
Prefer email? contact@muusmedia.com
adidas · MUUS · Lower Grand tunnels, Los Angeles · 19 March 2026