Feb to Apr 2024 · Creator launch · Running
22 creators. 58 films.
2.59M views for one adidas running launch.
adidas x DICK'S · Supernova creator launch
What we did
- The activation plan: seeding, briefs and shipping
- Casting and briefs for 22 creators
- 58 creator films
- The campaign film, with a RED shoot on 12 March 2024
How we got it done
We wrote the launch plan and cast 22 everyday runners for adidas and DICK'S.
February to April 2024
Each creator got a brief and filmed on their own route, February to April 2024.
12 March 2024
Our team shot on RED on 12 March 2024 for the campaign film (69 RED clips).
The numbers
22
creators for one adidas running launch
What we delivered
58
creator films
What we delivered
2.59M
organic views (2,592,240)
What it did
“A fantastic creative partner on all of our projects.”
On the feed
As it ran.
Recorded numbers from the creator platform dashboards and the Meta report. Campaign totals where marked.
Next case
Want one like this?
Bring the brief. We plan it, build it and run it.
Prefer email? contact@muusmedia.com
adidas x DICK'S · MUUS · February to April 2024