Summer 2024 · Copa America · Three cities
A summer of soccer, three cities.
Creators and fans for adidas and DICK'S.
adidas x DICK'S · Summer of Soccer
What we did
- City briefs for New York, Los Angeles and Miami
- Creator casting and creator films
- Cultural Stories fan films, including a Houston fan story
- A web film for the campaign
How we got it done
We wrote a brief for each city: New York, Los Angeles and Miami, plus a fan kit brief.
We cast creators and fans and filmed the Cultural Stories, with interviews, soccer and market b roll in Houston.
June to August 2024
The campaign ran June to August 2024, around Copa America.
The numbers
2,755,617
organic views
What it did
2.8%
engagement
What it did
6,556
shares
What it did
3
city briefs
What we delivered
“I love [their] localized approach in finding iconic and unique locations that complement the product.”
On the feed
As it ran.
Recorded numbers from the creator platform dashboards and the Meta report. Campaign totals where marked.
Next case
Want one like this?
Bring the brief. We plan it, build it and run it.
Prefer email? contact@muusmedia.com
adidas x DICK'S · MUUS · New York, Los Angeles and Miami · June to August 2024