Event coverage in Los Angeles.
Launch nights filmed and photographed as they happen. We covered the adidas WC26 away kit reveal at Lower Grand and the adidas HYPERBOOST launch with DICK’S, both in Los Angeles in March 2026.
Launch nights in Los Angeles
Two launches, March 2026.
WC26 Away Kit
adidas · 2026
365 campaign images for one global launch.
Larger than life
HYPERBOOST
adidas · 2026
Ezra Frech on camera with MUUS for adidas HYPERBOOST.
Built around people
Delivery records, March 2026
The night of the reveal
Covered as it ran.
At the adidas WC26 away kit launch we covered the reveal live under the freeway at Lower Grand, then took the kit into the tunnels after dark for the film and the campaign images.
At the adidas HYPERBOOST launch with DICK’S we covered the room as it ran, with Ezra Frech on camera, and photographed the shoe in the launch room itself.
Los Angeles in 2027
The next nights worth covering.
Super Bowl LXI at SoFi Stadium on 14 February 2027 (FOX 11 Los Angeles), and LA28 one year to go on 14 July 2027 (LA28). Launch parties, athlete appearances and fan events fill the city around both.
How we start
Start with a Strategy Sprint.
Event coverage in Los Angeles starts with the run of show: the moments, the shot list and the cuts each channel needs.
- Strategy Sprint · two weeksThe idea, the athletes and creators who carry it, the first frames and a plan you keep, whether or not we make it.
- Project · one launchOne campaign from the idea to the final frame: films, photographs, creators and the launch itself.
- Program · twelve monthsStudio, Partner or Embedded: an always on partnership for films, creators and social.
The Sprint is a fixed fee, agreed after the first call. We take on a few new partners each season.
Questions
Straight answers.
How much does event coverage cost in Los Angeles?
It depends on the hours, the cameras and what you need after the night. The first call costs nothing. Work starts with a Strategy Sprint or a scoped project, agreed after that call. There are no prices on this site.
Film and photographs at the same event?
Yes. At the WC26 launch we filmed the reveal live, then made the film and 365 campaign images with the kit in the tunnels.
Do you film the athletes there?
Yes. Ezra Frech was on camera with us at the HYPERBOOST launch.
Can you cover Super Bowl LXI week?
Yes. We covered Super Bowl week for adidas in February 2026: portraits of Fernando Mendoza and game day. For LXI at SoFi on 14 February 2027, brief us by 20 December 2026.
Do you cover events outside Los Angeles?
Yes. Store launches for JD Sports from Times Square to Aventura, and WBC fight week.
Start here
Tell us the night.
One short brief. We answer with how we would cover it, then you pick a time.
Brief received
we have it.
We read every brief and write back with how we would make it. If you would rather talk it through, pick a time.
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