01 / 05 · The moment
Spring 2024. adidas wanted Gen Z and millennials shopping Gazelle, Samba, adicolor and licensed soccer apparel at DICK'S, styled the Terrace Culture way.
02 / 05 · What we solved
Put the look on real people: creators styling it their own way, every post captioned and approved before it ran.
03 / 05 · The idea
Terrace Culture, styled by creators.
04 / 05 · What we made
05 / 05 · The result
57creator films, plus a lifestyle film
Mar to Apr 2024 · adicolor SS24 · Originals
Terrace Culture, at DICK'S.
57 creator films for adidas adicolor.
adidas x DICK'S · adicolor SS24 creators · · 2024
Results
57creator films, plus a lifestyle film
2,132,756views
2.3%engagement
1,056saves
On the feed
As it ran.
Recorded numbers from the creator platform dashboards and the Meta report. Campaign totals where marked.
Credits
- client
- adidas x DICK'S
- made by
- MUUS
- service
- Creators
- date
- March to April 2024
- roles
- Creator casting, captions, approvals, creator films, lifestyle film
- Part of Creators
- Sport and athletes
- More adidas x DICK'S
Next
adidas x DICK'S: Supernova creator launch
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