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A Nike Air Max on the JD Sports wall, studio lit

Social media management · across the United States

Social media management for sport and culture brands.

An always on program for your feed: a plan each month, films and photographs made on a rhythm, the creators who carry them, and what the platforms report back. For JD Sports that has meant 354 films since 2023.

Always on · twelve monthsPlan · make · creators · reporting

The work

Feeds we keep moving.

354Films for JD Sports since 2023
1.99MViews · JD Sports, Spring Summer 2024
3.86%Engagement · JD Sports, May to August 2024

Delivery records and creator platform dashboards

Every month

What a month holds.

  1. The planThe moments on the calendar, the drops and the stories worth telling, agreed with your team as the month starts.
  2. The makingFilms, photographs and vertical cuts shot in our studios or on location, with creators from our creator network briefed alongside.
  3. The readWhat the platforms report, read every month, so the next plan answers it.

How we start

Start with a Strategy Sprint.

A program starts with two weeks on the year: the moments you can own, the voice of the feed and the first month, planned.

  1. Strategy Sprint · two weeksThe idea, the athletes and creators who carry it, the first frames and a plan you keep, whether or not we make it.
  2. Project · one launchOne campaign from the idea to the final frame: films, photographs, creators and the launch itself.
  3. Program · twelve monthsStudio, Partner or Embedded: an always on partnership for films, creators and social.

The Sprint is a fixed fee, agreed after the first call. We take on a few new partners each season.

Questions

Straight answers.

Do you post and run our accounts?

We plan and make what goes on them, and work with your team on posting and community. Tell us on the first call which parts you want us to hold.

How much do you make each month?

It is scoped to your calendar. JD Sports has worked with us since 2023: 354 films across store launches, drops and creator campaigns.

Which platforms?

Instagram, TikTok, YouTube and LinkedIn, each cut for the platform. The Slauson & Co. Fund II film was cut for Instagram, YouTube, LinkedIn and X.

Can creators be part of it?

Yes. Creators sit inside the program: for adidas and JD Sports we built a Gen Z creator program and made the films and photographs alongside it.

What does social media management cost?

Programs run for twelve months and are scoped after the first call, usually through a Strategy Sprint. There are no prices on this site.

Start here

Tell us about your feed.

One short brief. We answer with how we would run the year, then you pick a time.

Send a short brief.

Related

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