Event coverage · across the United States
Event coverage for brand launches and activations.
Launch nights, store openings, fight week and game day, filmed and photographed as they happen. We covered the adidas WC26 away kit reveal in Los Angeles and JD Sports store launches from Times Square to Aventura.
The work
Moments we were inside.
WC26 Away Kit
adidas · 2026
365 campaign images for one global launch.
Larger than life
HYPERBOOST
adidas · 2026
Ezra Frech on camera with MUUS for adidas HYPERBOOST.
Built around people
Fight Week
WBC · 2022
Regis Prograis on camera with MUUS through WBC Fight Week.
Larger than life
354 films since 2023
JD Sports · 2023 to 2026
Social films, store launches and creator campaigns: 1.99M views in Spring Summer 2024.
Partners stay
Super Bowl, Fernando Mendoza
adidas · 2026
Campaign photography and game day coverage, delivered from the same weekend.
Built around people
Diplo, live in the desert
adidas Originals · 2020
Diplo live for adidas Originals ZX, 2020.
Built around people
Delivery records
What we cover
The night, and every feed after it.
- Before doorsThe build, the product and the people arriving, planned against the run of show.
- The momentThe reveal, the crowd, the athletes and the creators in the room, filmed and photographed together.
- AfterThe recap film, the selects and the vertical cuts for every feed, with usage agreed before the night.
How we start
Start with a Strategy Sprint.
Event coverage starts with the run of show: the moments that matter, the shot list and what each channel needs, agreed before doors open.
- Strategy Sprint · two weeksThe idea, the athletes and creators who carry it, the first frames and a plan you keep, whether or not we make it.
- Project · one launchOne campaign from the idea to the final frame: films, photographs, creators and the launch itself.
- Program · twelve monthsStudio, Partner or Embedded: an always on partnership for films, creators and social.
The Sprint is a fixed fee, agreed after the first call. We take on a few new partners each season.
Questions
Straight answers.
What does event coverage include?
Film and photography of the event, a recap film, selects and vertical cuts for social, planned against the run of show before doors open.
Do you travel for events?
Yes. We are based in the United States with studios in Austin and Los Angeles, and we have covered launches in Los Angeles, store openings from Times Square to Aventura and Super Bowl week in San Francisco.
Can you cover a store opening?
Yes. Store launches are how we started with JD Sports: 354 films since 2023, from Times Square to Aventura.
Do you film the athletes in the room?
Yes. Ezra Frech was on camera with us at the HYPERBOOST launch, and Regis Prograis through WBC fight week.
What does event coverage cost?
It depends on the hours, the cameras and what you need after the night. The first call costs nothing. Work starts with a Strategy Sprint or a scoped project, agreed after that call. There are no prices on this site.
Start here
Tell us the night.
One short brief. We answer with how we would cover it, then you pick a time.
Brief received
we have it.
We read every brief and write back with how we would make it. If you would rather talk it through, pick a time.
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